Gurugram, India – BMW Group India has kicked off the festive season with its annual ‘Joy Days’ campaign, offering attractive benefits across its BMW and MINI range. Effective from 22 September 2025, customers can now avail reduced ex-showroom prices, reflecting the post-GST 2.0 revisions, with savings of up to ₹13.6 lakh.
In addition to the new pricing, BMW India Financial Services is offering enhanced convenience through BMW Smart Finance, providing customizable and flexible finance solutions tailored to individual needs. Customers can also choose from a range of standard finance plans, with interest rates starting as low as 6.75%, as well as options like Bullet Plans, Balloon Payment Plans, and Assured Buyback.
Mr. Hardeep Singh Brar, President and CEO, BMW Group India, said:
“Joy Days is the perfect time for customers to bring home their dream BMW or MINI. With festive offers and reduced prices, this is an ideal opportunity to make a memorable purchase and enjoy exceptional value.”
With a combination of festive offers, lower prices post-GST 2.0, and innovative finance solutions, BMW Group India aims to make premium car ownership more accessible and rewarding this season.
