New Delhi, August 20, 2025: The 11th edition of India’s foremost affiliate marketing expo and performance marketing conference opened today in its new avatar as CLICK 2025, organised by the Internet and Mobile Association of India (IAMAI), at Andaz, New Delhi. The two-day summit brings together the entire performance and growth marketing ecosystem — from brands, agencies, publishers, and affiliate networks to creators and technology platforms — under one roof. On Day 1, Click 2025 drew 5000-plus footfall.
The inaugural sessions set the tone for the summit, emphasising how performance marketing is evolving beyond traditional affiliate models into a holistic, ROI-driven growth strategy. Keynotes and early discussions highlighted themes such as the role of India in the shifting global landscape, new-age customer acquisition models, cross-border opportunities, and AI-powered personalisation.
Speaking at the inaugural fireside chat, Priya Choudhary, Director – Business Solutions – Google, said, “Performance marketing is evolving faster than we can imagine as more than 900 million Indians come online. Much of this surge is driven by Tier-2 and Tier-3 cities, especially Gen Z, who are redefining how the internet is accessed and experienced.”
Parul Mehta Bhargava, Co-founder & CEO – vCommission, said, “From running lead generation in the US over the past few years, my biggest learning is that affiliates are not vendors, they are partners. Faster feedback loops and high intent consent-driven leads have become the new currency of growth.”
A knowledge book titled “Scaling D2C Success with Affiliate Marketing”, reflecting on case studies and growth strategies for direct-to-consumer brands leveraging affiliate and performance channels, was unveiled during the summit.
Day 1 of the conference featured an expansive line-up of keynotes, masterclasses, and panel discussions led by some of the most influential voices in the industry, including Lee-Ann Johnstone (Founder, Affiverse), Rajiv Dubey (VP – Marketing, Dabur India), Sidharth Shakdher (CMO & Business Head, Paytm), Vikram Singh (Digital Marketing Head, ITC Hotels), Dennis Yu (CEO, Blitz Metrics), Parul Bhargava (CEO, vCommission), Srikanth Bureddy (Co-founder, Valueleaf), Purvaa Kapadia, Head of Marketing & CRM, Marks and Spencer, Nikita Singh, Specialist, Regional Marketing, Fortis Healthcare, and Anjali Dutta, Head of Digital Studio (Digital Transformation and Marketing Lead), Tech Mahindra, among others.
The partners for CLICK 2025 are vCommission, Valueleaf, Singhtek, Apptrove by Trackier, Confluencr, MGID, Affise, GrabOn and Offer18. The conference is also supported by ONDC.
About Internet and Mobile Association of India
The Internet and Mobile Association of India (IAMAI) is a not-for-profit industry body with more than 600 members, including Indian and multinational corporations, as well as start-ups. IAMAI has been instrumental in shaping India’s digital economy. IAMAI advocates free and fair competition, and progressive and enabling laws for businesses as well as for consumers. The overarching objective of IAMAI is to ensure the progress of the internet and the digital economy. Its major areas of activities are public policy and advocacy, business to business conferences, research, promotion of start-ups and promotion of consumer trust and safety.
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