New Delhi: As consumer preferences continue to evolve, the apparel industry is witnessing a growing shift toward clothing that combines performance, comfort, style, and everyday versatility. At the forefront of this change is Musclemind, a brand that is positioning itself beyond conventional activewear with a broader active-lifestyle philosophy.
Times Today recently spoke with Bharat Gupta, an emerging entrepreneur taking Musclemind forward with a new-age vision. Gupta spoke about the brand’s approach to apparel, its association with former Indian cricket captain Sourav Ganguly, and his ambitions for Musclemind’s future.
Building a Brand Around the Active Lifestyle
Musclemind has established a strong presence in the apparel segment by focusing on comfort, fit, quality, and contemporary design. According to Gupta, the brand’s philosophy stems from a simple observation: today’s consumers increasingly expect their clothing to move with them throughout the day.
“Our philosophy is simple: today’s consumer doesn’t want clothes only for the gym; they want outfits that can be comfortably worn throughout the day,” Gupta said.
This thinking has shaped Musclemind’s approach to the active-lifestyle category. Rather than limiting the brand to workout apparel, the company aims to create clothing that fits naturally into different aspects of modern life.
“Musclemind looks at the active lifestyle as a mindset—where fitness, work, travel, and everyday life are seamlessly connected,” Gupta explained.
The approach reflects a broader evolution in fashion, where consumers are increasingly looking for products that can transition effortlessly between different settings without compromising on comfort or style.
Sourav Ganguly Association Adds Visibility and Credibility
One of the significant developments for Musclemind has been its association with former Indian cricket captain Sourav Ganguly. The partnership brings together a widely recognised sporting personality and a brand seeking to strengthen its presence in the active-lifestyle space.
Discussing the association, Gupta said Ganguly’s personality, achievements, and connection with an active lifestyle make him a natural fit for the brand.
“Sourav Ganguly’s association with Musclemind gives the brand a strong boost in terms of visibility, credibility, and consumer connect,” Gupta said.
He believes the partnership can help Musclemind reach a wider audience while strengthening consumer recognition and trust.
For the brand, however, the association represents more than celebrity visibility. Gupta sees it as an opportunity to reinforce Musclemind’s larger message—that activewear can represent a way of life rather than simply a category of clothing.
“We see this partnership as an opportunity to communicate that Musclemind is not just about activewear—it represents an active mindset and a lifestyle where fitness, work, travel, and everyday life come together seamlessly,” he said.
Ambitious Plans for the Next Two Years
Looking ahead, Gupta has set an ambitious roadmap for Musclemind. His vision is to establish the company as a leading premium active-lifestyle brand, not only in India but also in international markets.
“Over the next two years, I envision Musclemind becoming a leading premium active-lifestyle brand, both in India and internationally,” Gupta said.
A key part of that vision is building a community around the brand. Rather than focusing solely on products, Musclemind intends to develop an identity that resonates with consumers who view fitness, fashion, work, travel, and everyday experiences as interconnected parts of their lifestyle.
Innovation and quality are expected to remain central to this strategy, with the brand aiming to develop products that connect with the preferences and expectations of the next generation of consumers.
Looking Beyond Conventional Activewear
Musclemind’s journey under Bharat Gupta’s leadership reflects an attempt to redefine how activewear fits into contemporary wardrobes. As the boundaries between fitness, fashion, work, travel, and leisure continue to blur, brands that understand this changing consumer mindset could find significant opportunities for growth.
With its emphasis on comfort, fit, quality, modern design, and an active-lifestyle philosophy—along with the visibility generated by its association with Sourav Ganguly—Musclemind is looking to build more than an apparel label.
For Gupta, the larger ambition is clear: to make Musclemind synonymous with an active mindset and create a premium brand that can connect with consumers in India and beyond.
