Aurya Diamonds Ushers in a New Era of Elegance, Introducing Lab-Grown Diamonds for the Modern Luxury Connoisseur
- Moving beyond traditional showrooms, Aurya Diamonds presents a warm, contemporary, and
state-of-the-art gallery that invites guests to touch, explore, and experience ethical fine jewelry
like never before. - At the helm of Aurya Diamonds is Founder Shikha Dadha, who combines decades of expertise
with certified gemological excellence and award-winning entrepreneurial vision to redefine
modern, conscious luxury.
28th March, 2026: Aurya Diamonds, a pioneering force in certified lab-grown diamonds, officially
announced its entry into the Indian luxury market today. Spearheaded by industry veterans Shikha
Dadha and Saad Salman, the brand is set to bridge the gap between high-fashion aspirational luxury and
ethical responsibility, positioning lab-grown diamonds not as an alternative, but as the premier choice
for the modern, discerning consumer.
Moving away from the intimidating, “behind-the-glass” culture of traditional showrooms, Aurya
Diamonds introduces a state-of-the-art jewelry gallery in the heart of Bengaluru. This contemporary
space invites guests to interact with, touch, and style pieces in an immersive environment designed for
the “New India” consumer—one who values transparency as much as aesthetics.
A Star-Studded Inauguration
The brand’s arrival was marked by a high-profile, two-day gala.
● Day 1: Focused on the brand’s contribution to Karnataka’s retail evolution, graced by Shri.
Ramalinga Reddy (Hon’ Minister of Transport & Muzrai), Shri. Santosh S Lad (Hon’ Minister of
Labour), and Shri. B. Z. Zameer Ahmed Khan (Hon’ Minister of Housing & Waqf) and other
political dignitaries.
● Day 2: A celebration of “Ethical Brilliance” featuring Bollywood star Urvashi Rautela and
National Award-winning director Madhur Bhandarkar, alongside Bengaluru’s most influential
tastemakers.
“The diamond industry is undergoing a paradigm shift,” says Shikha Dadha, Founder, Aurya Diamonds.
“True luxury shouldn’t be locked away in a vault due to price or guilt. We crafted Aurya because we
believe jewelry should be a bold extension of one’s identity. We are designing for the woman who views
her jewelry as a powerful self-expression, crafting a future where elegance is both mindful and
accessible. Aurya is a guilt-free expression of identity—empowering you to wear spectacular, high-
impact lab-grown diamonds every day without compromising the world around us.”
Saad Salman, Co-Founder & Investor, said, “From an investment and scalability perspective, lab-grown
diamonds represent the most significant disruption the jewelry sector has seen in decades. By backing
Aurya, we are investing in a future where high-growth retail meets sustainable technology. Our goal is to
build a robust, scalable brand that captures the massive untapped potential of the Indian middle and
upper-middle class, offering a product that is economically smarter and ethically superior.”
“The contemporary Indian consumer is fundamentally rewriting the rules of luxury,” says Reetesh Gade,
Chief Marketing Officer/Chief Of Operations, Aurya Diamonds “Today’s consumers are highly
discerning; they seek bold aesthetics and exceptional quality, yet they demand transparency and
intelligent value. Aurya speaks directly to this cultural shift. We are not simply introducing a new
diamond brand; we are empowering our consumers to upgrade their expectations, embrace
contemporary design, and indulge in mindful luxury on their own terms.”
This launch arrives at a strategic tipping point as India’s lab-grown diamond market expands, driven by a
generation seeking luxury without the ethical baggage of mining. With exceptional value empowering
buyers to embrace larger carats and bolder, self-purchased designs, Aurya stands at the forefront of this
mindful revolution, not just answering modern demand but establishing a refined new standard for the
future of Indian luxury.
